CAMPAIGN STRATEGY + CREATIVE EXECUTION
FireBoard Labs
Turning seasonal campaigns into serious revenue.
High-performing holiday campaigns that connected value with timing and clarity and delivered measurable results.
$30K+
CAMPAIGN REVENUE
Generated from integrated
seasonal campaigns.
2X
REVENUE INCREASE
Doubled performance compared
to the prior year.
48%
EMAIL REVENUE
Almost half of the revenue attributed to email campaigns.
THE CHALLENGE
A strong product needed a clearer campaign system.
FireBoard Labs had a loyal audience and strong products, but seasonal campaigns needed sharper positioning, clearer offers, and stronger cross-channel consistency. The opportunity was to connect the right product value to the right customer moment and make each touchpoint work harder.
THE SOLUTION
Targeted campaign strategy focused on promotion clarity.
A campaign strategy rooted in audience behavior, product education, and offer clarity. Messaging was simplified, creative was aligned across email, social, web, and paid channels, and each asset was built to move customers from awareness to purchase with less friction.
WHAT WAS DELIVERED
Campaign Strategy
Offer structure, audience focus, and creative direction.
Email Marketing
Campaign emails with clear, conversion-focused CTAs.
Paid + Organic Social
Social assets designed to extend reach and reinforce campaign value.
SELECTED WORK
Explore
CASE STUDIES
Girls' LEAP
ABOUT
Founder Story
SERVICES